Sourcing, enrichment, sequencing, reply handling, and booked meetings — one operator doing what usually takes a whole team. Hands-on with Clay, Instantly, Apollo, and Claude/MCP automation.
Every stage below is run by me directly — no handoffs between a researcher, a copywriter, and an SDR.
ICP/TAM mapping, web scraping, and data providers to build the target list.
Clay waterfall enrichment for verified contact data and personalization fields.
Instantly infrastructure, deliverability setup, and copy built for replies.
Manual triage and response — objections, questions, and routing.
Convert interest into a scheduled call, logged and tracked end to end.
Run as part of an agency team — client details are generalized to protect confidentiality.
Reaching engineering and product leaders at SaaS companies already locked into Twilio for SMS — a technical, skeptical buyer who needs a real reason to switch.
Outbound campaigns targeting SaaS platforms with active SMS usage, leading with cost savings and technical parity rather than a generic pitch.
Telehealth and healthcare platforms are cautious about SMS due to carrier filtering, 10DLC rejections, and HIPAA — price alone doesn't move this buyer.
Messaging built around compliance credibility (manual 10DLC pre-review, HIPAA alignment) instead of leading with cost.
An Australian registered training organization needed volume-driven outreach to individual professionals (childcare, aged care, disability, community services) about certification and RPL programs — a different motion from B2B SaaS selling.
End-to-end management of high-volume campaigns across multiple course categories, from list building through reply handling — 58,924 emails sent in this window.
Tell me about what you're working on and I'll tell you if I can help.